macinformant.com has a piece up titled 5 Changes Apple Needs to Make to Overtake Vista. Lets start with the list:

1. Start selling Macs with the option of having Vista pre-installed.
2. Aggressively market the Mac Mini and MacBook as two affordable PCs.
3. Target the 80-million plus people who own iPods.
4. Target the techie population or perhaps more importantly, the much larger population
5. Remove the misconceptions that people hold about Macs.

I totally disagree, point by point, here is why:
Start selling Macs with the option of having Vista pre-installed.
Maybe, just maybe, sometime in the future. I still doubt it, it’s a bad idea. As far as I can tell BootCamp is still in Beta, and Apple is simply not going to release software as standard based on Beta Software. I know Beta is a new trend, in this case, it would be suicide.

An OS bundle is not like a software bundle. Most users these days understand the distinction in software and operating systems, and will not blame Apple when certain software, bundled or not, makes their computer behave erratically. Bundle an OS on the other hand, and Apple gets to now support Microsoft’s shitgineering, and if anything at all goes wrong, it’s nothing but bad press for Apple.

Aggressively market the Mac Mini and MacBook as two affordable PCs
They already are. Any consumer knows the MacBook is penny for penny the same price and performance as anything comparable. The Mac Mini is a little different, as in my experience, adults have a hard time understanding how something so small and inexpensive is not just a cheap toy. How much more agressive do you need Apple to be? I can not think of the last time I saw a Dell Commercial, maybe they are still out there, if they are, they are certainly not memorable. Neither Dell nor Gateway could manage to keep their versions of the Apple Stores profitable. I just do not know what more Apple can do to up the “aggressiveness”.

Target the 80-million plus people who own iPods
“More important than Apple gives credit for” ??? MMkay, your just getting silly now, must have been a post written with the intent of crawling up some social site for mentioning Apple. Near every single iPod sold, is a person in an Apple store touching, molesting, and otherwise, being targeted with Apples other offerings.

Target the techie population or perhaps more importantly, the much larger population
Are you serious, this is a sealed deal. The bitter propellerhead PC repair guy will never change. The 8 friends of mine that fix and build PC’s for a living either own Mac’s, or try to convert their customers.

Remove the misconceptions that people hold about Macs.
Again, how much more do you want from Apple? From news reports, front page articles in major papers, and of course their own commercials, Apple very succinctly explains exactly how none of the past misconceptions are true.

After going through this point by point, I just do not get where people come up with this stuff. You can not give Apple 90% market share overnight, nor can you distill the methods in which to do that down into 5 steps. Apple is doing just fine, with nice stable growth, any faster growth than they have now, and it may end up hurting them, or us, the users. Let is run it’s course, there is no magic bullet here. Besides, do you really want 90% of the world jumping on your bandwagon?